Yanik Silver

Evolved Enterprise

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New Rules. New Language. New Story.

February 22, 2021 by Amy Basingstoke

“If you want to win the revolution – them must win it with RASTA. You cannot win other way. Because if you win other way, you gonna fight again. When you RASTA win – no more war!” – Bob Marley, Rastaman chant

This concept Bob Marley is talking about has been coming to me so much lately.

Think about it.

There is so much “fighting” against something…

And this only leads to pushing back.

Again and again and again….cycles of fighting and revenge….reaction and escalation.

You see this everywhere right now and the 2020 election in the U.S. was a huge showcase.

But what if we moved beyond the polarity of right and wrong to a third, more elevated way?

What if there was a better game (for business, education, finance, health, etc.) that attracted the players to utilize collaboration, cooperation and shared gifts in their highest expression?

And what if that truly felt like PLAY?

With a better choice, the old structures simple topple because what came before is no longer the best option.

What has been coming to me is this:

  • New Rules
  • New Language
  • New Story

New Rules

Let’s create new rules for the “game” to reward what we want to see in the world.

I recently saw a video shared by one of our Maverick Book Club selection author’s, Arlan Hamilton, an incredible VC of BackStage Capital, who is funding underrepresented founders.

She shared a video that showed how people behaved in a social experiment playing monopoly when one was arbitrary given more money and the ability to 2x their rolls. The behavior became more aggressive and over the top. You can see a 2-minute explanation here.

Some of us would extrapolate this to mean those with greater wealth will act this way to the detriment of collective society. That’s one conclusion however I think it’s due to the “rules.”

The rules of Monopoly are to bankrupt the other players.

We’ve been taught to win someone else has to lose instead of another way where everyone can win instead of this…

The new rules for the 21st century are around collaboration, connection, co-creation and community. You can only WIN when others do as well.

I started calling these ideas “Evil Schemes for Global Good.”

And one of my favorite questions to ask is, “Who has even more to gain than I do by this working?”

My friends from Israel have created something called the Fresh Biz Game (FreshBizGame.com) where you win by unlocking collaboration and creativity. And it’s working – they have hundreds of facilitators running workshops and playing games with companies and leaders all across the globe.

Somehow we’ve been led to believe we are in a zero-sum game and that’s simply not true. Look at the radical abundance of nature. The common notion of “survival of the fittest” is inaccurately thrust upon us and that’s not how nature operates.

What if we create new rules like this:

New Language

Your words are the magic spell that build stories that either serve you or muffle your dreams. What words are you speaking forth into the world at this moment?

Listen carefully to those around you.

What do you hear?

Our language determines what we believe is possible or impossible. Our words truly create worlds.

We can create our own new language in order to more fully represent what we want to see in the world. I started as a copywriter so words have immense power and “new language” can take something known and adding a new context.

If you notice in Rule #1 from above I wrote “PLAY(fully).”

What does that even mean?

We know what play means but playfully means fully expressing who you are in the most playful way. It’s about playing but playing full out! Fully is in parenthesis for a specific reason.

Playing full out and not being smaller for whatever reason. Utilizing your fullest and most unique expression or another bit of language I really like is…

Effortless effort!

Seems odd, right? In yoga you can find this beautiful mix sometimes in a pose of just pushing your edges but not overdoing it.

As you play fully, you’ll start to develop a sense of when to push and when to just allow.

There’s a dance of action and surrendering. Of doing and being.

By putting your full heart and 100 percent effort into something, you actually win.

Putting in the work er….play! (if it’s from a true place of purpose) is itself your reward. It’s only the attachment to results that creates disappointment, frustration, depression, etc.

What I’m taking about is not making work “playful”…but doing what feels like play!

Check in with your internal energy. When do you feel drained and when do you feel like you could keep going and going even without food?

For me, I absolutely love collaborating & co-creating new ideas, concepts, business models, communities, etc. that have unique facets of impact layered into them. And part of that is coming up with “Purposeful play” that creates more of this for everyone around, especially if they have the leverage to really create tremendous ripples. That’s fun for me! As I call it, “Catalyzing the catalysts!” That’s completely joyful and feels like play.

Then from my playing fully, the inevitable byproducts are purpose(fully) and profit(fully).

How?

Well if you noticed mine is tied into the impact piece. Just brainstorming new ideas is not as exciting as actually overlaying the impact elements in unique ways that also enhance the marketing, story, collaboration opportunities, etc.

That’s frickin fun!

(Note: If your company is 7, 8 or 9-figures – this is the kind of work we do with Maverick Visionaries. You can reach out at Maverick1000.com to inquire more.)

Our purpose is linked to everything up to this point which has brought you right here with the exact right set of circumstance, experiences, learnings, relationships, “successes,” and “failures,” etc. to play(fully).

And then the final piece is Profit(fully) with…

Infinite Dollars

Imagine, on the day you were born, the Universe set up an unlimited bank account drawn on Infinite dollars paid to you for rendering your unique contribution to the evolutionary game…your ONE thing (ie. the ONE thing that felt like play!)

Infinite dollars are more valuable than any kind of contrived monetary unit like U.S. dollars, Euros or even bitcoin. These are your fullest rewards for completing your “Cosmic assignment” aligned purpose(fully) with your why.

This is all connected to the idea of business being the greatest lever to make a difference in the world with…

Evolved Enterprise

Another new language example is the term “Evolved Enterprise” – it combines two known concepts into something that has a higher aspect. It’s also the name of my book showing how the concept of an Evolved Enterprise® is about the greater impact companies can create which unlocks greater profits and more joy and fulfillment for everyone.

It’s about moving from a transactional company to transformational to even transcending business as usual. (See more at EvolvedEnterprise.com or get the book from your favorite bookseller.)

Another one of my favorite new language words I’ve been using for quite some time is, “RE-remember.”

And what about “old” words and language?

Maverick member, Derek Coburn, recently had spiritual teacher, Rob Bell, on for a cadre event and he shared about the origin of the word, “Apocalypse.” The common definition has something frightening for us but really it is from the Greek to “uncover, disclose or reveal.” This is exactly the part of the story we are in right now.

But you won’t know that unless you know our place in the bigger story…

“New” Story:

The new Cosmic story takes place in three acts:

I: Unity
II: Separation
III: Return home

I say “new” in quotes because this is the most ancient story we can (RE)remember. Our place in the coming ascending age or this approximate 26,000 Great Year cycle.

Many ancient civilizations predicted great periods of darkness followed by light. There are different ages of our world, and it moves more in a cycle than just a straight line. Just like day and night is a 24-hour period and the seasons repeat after one solar year, there are even greater cycles within cycles.

Science has labeled the wobble of the earth as precession over a period of roughly 25,000+ years; however, what if this was known much earlier and there was a different reason for this happening? What if this was associated with our consciousness as a people?

The Mayans were one of the greatest time-keeping civilizations, and they had 13 different calendars they tracked, with one of the longest being a 5,128-year cycle.

Why the heck would they be interested in 5,000-year cycles? When you multiply that number by five, you get 25,640—pretty much in line with precession and this Great Year.

What if instead of history only being linear and a continual evolution, there was a circular aspect? We are going to discover humanity is older than the official story.

The ancients also focused on certain spots on our planet as sacred places. Why were incredible monuments built in stone? What was the message that would stand for generations? Many of the mysteries of these locations will be uncovered again and reactivated in a ceremony.

Recognizing THE bigger cosmic story is also part of recognizing YOUR part to play in this collective story emerging. This decade is discovering your role to play in the greatest shift of consciousness our world has seen. And then your process of awakening wakes others up to their part. I like to even think of it as a game of Cosmic “Hide and Seek.”


This is also perfect timing to share (or be reminded of) the prophecy of the Eagle and the Condor.

You can read more of it here on Pachamama Alliance’s blog:
https://blog.pachamama.org/the-eagle-and-the-condor-prophecy

I’ll quote from here:
“The path of the Condor is the path of heart, of intuition, and of the feminine. The path of the Eagle is the path of the mind, of the industrial, and of the masculine.”

The prophecy says when the Eagle and the Condor come together to fly in the same sky, this will bring in a new level of consciousness for humanity.

And as we head more and more into the most transformative 2020s decade, this is the moment for you to bring forth the story you want to write. We can stop being only “actors” in our roles and become the writers (and producers) of our own mythic story.

Here let me start it for you…

“Once upon a time….”

Download this as PDF so you can share:

Filed Under: Cosmic Journal, Evolved Enterprise, Impact, Transformation, Truth

20 Predictions for the Transformative 2020s (time stamp: 1/20/2020)

January 20, 2020 by Yanik Silver

Can you feel it?

We are on the verge of a new age. Everything is accelerating faster and faster, and nearly every system is ready to be rebuilt to truly serve our world.

We stand at the threshold of a great potential…

This coming decade will see more exponential growth, accelerated change and transformation than we have witnessed over the last 50—or maybe even 100—years (or more). And the good news is we actually get to consciously co-create our next stage.

The year 2020 is truly a landmark year. Just as 20/20 equals perfect vision, these enlightening predictions are a preview of what is on the horizon and what will happen in tandem with an increased awakening of consciousness.

This growing consciousness then becomes the true bedrock for all our decisions, actions, thoughts, and intentions, impacting everything spanning our communities, culture, commerce, and even a greater cosmic story, all unfolding here this decade…

Download this special report below.

Filed Under: Evolved Enterprise, Public, Transformation, Truth

Maverick Impact Experience Recap: Kenya with Sir Richard Branson

November 20, 2019 by Yanik Silver

Maverick has once again partnered with Virgin Unite and Sir Richard Branson in creating a unique Impact Experience bringing together game-changing entrepreneurs from around the globe.  This time in Kenya. 

A group of Mavericks and invited guests from countries such as Denmark, Ireland, Indonesia, Canada, Croatia and the U.S, came together for a 7-night experience in Kenya to not only share a once in a lifetime experience, but to use their talents, resources and brainpower to make a difference. 

Here are a few highlights…

Day 1: African Prison Project,  David Sheldrick Wildlife Trust and the Giraffe Sanctuary – Nairobi

On our first morning in Nairobi we traveled to Thika Prison to visit with 

African Prison Project.  The mission of APP is to bring dignity, hope, and justice to prison communities in Africa by providing legal training and services for prisoners and prison staff.  Their program is having a tremendous amount of impact.

For many, this was their first time inside of a prison, but regardless it was an eye-opening experience for all. On first glance you can see the overwhelming problem of the prison having far more prisoners than they are able to accommodate with many inmates sitting in each other’s laps and even sharing small mattresses at night. 

More surprising was when we learned that one of the overflowing wings we visited is full of people that haven’t even been convicted. An entire room of 100+ people that could potentially be found not guilty, living as prisoners in pretty challenging conditions – for an average of 1-3 years because they can’t afford bail (which is typically around $50 USD). 

 

 

But what may have surprised everyone the most is the camaraderie and shared family-connection between prisoners and guards. APP also helps bring these two groups together as you’ll often find guards and inmates studying and working together through the program…and even dancing together as we got a send-off at the end. 

One of the immediate needs we heard about from the prison was access to clean water. After digging in, we came to understand that this was simply a function of the small number of tanks available onsite.  Mavericks quickly mobilized to raise the funds and with the help of local members, Samit and Taran Gehlot, we’re happy to say that the wheels are in motion and the Thika prison should have clean water very soon!

After seeing the impact of the work that African Prison Project is doing in the prisons, Virgin Unite and Maverick will also be contributing $10,000.00 of the proceeds from this trip towards opening a stand-alone legal clinic at the maximum security Naivasha prison. This project is still in need of additional  funding for the building, office equipment, admin and operations. Please contact us for more details or how to contribute.

Elephant Encounter 

After an intense morning, we made our way down to the Sheldrick Wildlife Trust (Sheldrickwildlifetrust.org), best known for protecting baby elephants and operating one of the most successful orphan elephant rescue and rehabilitation programs in the world. 

Day 2: Living Goods, Nai Nami and Africa Yoga Project

Living Goods: Community Health Empowered Opportunities

Yanik was first introduced to Living Goods (LivingGoods.org ) doing research while writing the Evolved Enterprise book. He loved the model of providing economic empowerment opportunities to health entrepreneurs to deliver lifesaving products to the doorsteps of the poor. It was like an Avon model but used for delivering life-saving health benefits.

We were able to get an incredible “show and tell” explanation of the ways they are empowering their community health worker (CHW) to be able to support every rural community. 

Armed with a tablet and a powerful CRM on the backend, these local women and men are transformed into frontline health workers who can deliver on-demand, life-saving care to families in need. 

They go door-to-door treating sick children, supporting pregnant mothers, counseling women on modern family planning choices, educating families on better health, and delivering high-impact medicines and health products. A rigorous 2014 study in Uganda found with CHWs support, they decreased child deaths by 27 percent for less than $2 per person annually.

From Streets to Significance: The Nai Nami Tour

We walked into a downtown hotel lobby bar and seated in front of us were a 6 young men that were stylish and cool, a little bit like a gang but not quite. Nobody knew what we were doing there or what this was about until one of the leaders explained that each of these young men at one time lived on the streets and grew up in the slums until they found another option with Nai Nami. A way to create an honest way of living…and even thriving.  

This was their story.

Nai Nami is a social enterprise created to help former criminals become respectable and admired members of their communities, proving that it’s possible to make a living without crime. 

Not only did we get a chance to walk the streets of dynamic and vibrant downtown Nairobi, but we were able to connect with these amazing young men in a deep and meaningful way during this unique storytelling experience.  The stories and the sights are intense, punctuated with heart-crushing trauma, loss and suffering yet sprinkled with humor and smiles. We definitely left inspired and touched with a tremendous amount of respect for these young men, their hustle, shining personalities and beautiful hearts!

Yoga as Community Connection Tool

Next we visited the Africa Yoga Project (Africayogaproject.org) to learn how yoga has transformed and brings together hundreds of communities of all socio-economic backgrounds. 

The idea is simple, provide yoga teacher training to help provide success skills, a living wage and new opportunity to those who wouldn’t normally have one. The trained teachers are then encouraged to provide free community classes where they’ve “come from.” Over 6,000 people participate in more than 360 community yoga classes taught by AYP teacher representing 19 different African countries.

Mavericks even took a yoga class instructed by a deaf teacher with diversity and inclusion being part of the core values for the Africa Yoga Project. 

Day 3: Bush Bound: Mahali Mzuri

The next morning Mavericks headed out to the beautiful Maasai Mara Reserve to meet Richard and experience his beautiful luxury safari camp, Mahali Mzuri. 

The safari started the moment we arrived as we encountered  lions, leopards, elephants and giraffes on the way in.

Each day Mavericks were engaged with Growth Sessions where we shared ideas, impactful conversations and insights. 

We connected with the land to see how we can learn from the radical abundance and interconnection of nature and had discussions on a variety of topics such as  longevity, relationships, business and our responsibility for future generations (4-7 generations) to be stewards of this planet by evolving even more purpose in our companies.

And, of course, we had a bit of fun…

Mavericks brought Día de Muertos in the bush, and we’re pretty sure that was the first time it was ever celebrated there.

The morning session was all about our ancestors and in the evening everyone was clad in traditional Día de Muertos costumes. 

Lost Bets and Surprises

The World Cup of Rugby championship happened to occur while we there with England facing off against South Africa. England had played incredibly well to beat two very good squads to get into the championship.

One of our guests, Ben Croft had a little surprise for Richard with custom England jerseys for both of them to wear. 

Yanik decided it would be more fun to have a little wager on the game. He took South Africa and bet that the loser would have to don the infamous Maverick green speedo on the next game drive. 

 

The next day, Mavericks took to the skies for an early morning balloon ride with Richard actually piloting one of the balloons, making sure his group came within inches of the ground…just to keep things interesting, of course. Sophia and Stephanie Farr also decided to bring a bit of Necker to the bush that morning by donning their best Lemur get-ups that morning!  It was a totally different kind of game drive, soundlessly soaring above the majestic Mahara, lemurs in tow.. 

Community Connection

On our third day in the bush, we ventured out to see different community projects being developed by the partnerships of Maasai and the lodges. 

Mahali Mzuri itself and the entire region are an excellent example of Evolved Enterprise thinking creating a win/win/win for everyone across the board. 

One of the issues facing this region was the number of fences being put up by the Maasai to herd their flocks of sheep and cows. The problem was this created a barrier for the annual migrations, where millions and millions of animals travel through the area. Coming together with 277 Maasai landowners and five tourism partners, a solution was created encompassing 13,500 hectares named the Olare Conservancy.

This land is leased at a more favorable rate from the Maasai landowners and the community also provides job opportunities in tourism and conservation management. Plus, there is an emphasis on supporting community initiatives that we got to experience touring the water projects, medical facilities and schools. 

Visiting the kids at their school was a highlight for so many of us. Many Mavericks participated in the Pack for a Purpose program which encourages visitors to utilize some of their luggage space for much needed supplies. We were greeted with lots of smiles, hugs, dances and high-fives. 

Maverick Classrooms

With the community thriving there is a need to have more schools, with a larger capacity. The idea was to build three more classrooms ($10K each), in order to have one for every grade of elementary school as well as the kindergarten. Well, thanks to a collaboration by Richard and a few of our guests – this project will be underway shortly!

1-Degree Network

On the final day, we planted the seed for the project I’ve been thinking of, dreaming about and journaling on for 5+ years with the mission of nudging the consciousness of the world by 1-degree through the leverage of business. This will be incubated in 2020 because our world needs it more than ever. There’s no time to waste.

www.1DegreeNetwork.com

 

We think one of our guests, Bernadette Doyle, summed up the essence of this experience best as she kept asking, “How can it get any better than this?” But it did as more surprises from bush dinners and breakfasts to incredible animal encounters, meaningful conversations and Maverick magic kept taking place.

Who shows up? Maverick members are industry leading entrepreneurs that are committed to continuously growing themselves and their businesses while creating an impact in the world and having a little (or A LOT) of fun in the process! 

Our roles are to catalyze the catalysts and help leading entrepreneurs utilize their skills and resources to make a difference in the world. In fact, that’s what has always drawn our two organizations together. Richard and Maverick have a shared belief that business can be the greatest lever to make a difference in the world tackling serious issues – without taking yourself too seriously.

More details about Maverick here – www.maverick1000.com

Want to be considered for the next Epic Impact Experience on Necker Island? Check out www.maverick1000.com/necker 

Filed Under: Adventure & Experiences, Impact, Public, Transformation

The “Silly” Cosmic Checkbox Experiment

September 19, 2019 by Yanik Silver

I want to share with you something so small…so easy…and so silly that you won’t believe it’ll work. 

It’s a way to be fully in flow with what you love to do most and have that open up in the most wonderful ways you couldn’t even imagine. (At least that’s been my story so far.)

What started as an interesting experiment turned into something so much bigger….

Here’s what happened….  

Originally I saw a challenge online for 100 days of art. It seemed interesting, but I dismissed it because I didn’t really think I could do it with all my travel and other things going on. In fact, I distinctly remember writing in my journal about my uncertainty but then working through to a realization that I’d just do it and see what happened. 

However, instead of just 100, I wanted to make it more meaningful and committed to 108.

Why 108?

In yogic traditions, 108 is a sacred number connected to the earth, sun, and moon. 

The very first thing I did was to create 108 empty boxes to check off as I went along. 

Here’s my actual page in the front of the journal. I started this on April 3, 2018, and each night I’d check the box as I created an illustrated picture and journal entry.

It felt incredible to check that box after I was done. 

So many nights I really didn’t want to sit down and work on a new entry. Sometimes it meant a few 4 a.m. nights, but I had made that commitment. I remember one night I literally fell asleep as I was drawing a quote and my pen slipped, but the entry ended up being so much more powerful with that “on-purpose mistake.”

Sometimes I couldn’t believe “I” had written it. It just flowed through me. Normally, I’d meditate and then just see what wanted to come through me. Pretty personal and sometimes a bit out there, these were direct downloads from the Universe. 

I created this Cosmic Journal just for myself and had no idea where it would lead. The only thing I focused on was checking off the “Cosmic Checkbox” each day. 

Draw. Write. Check.

Draw. Write. Check.

Draw. Write. Check.

And this creativity spilled over into all my other everyday responsibilities in my companies and at home. 

Try This Experiment 

You can give it a try too with your own “Cosmic Checkbox of Joy and Play.”

Is there something you would really enjoy that you could see progress on each day? 

Something that is fun, playful, and joyful? 

Something that’s challenging but makes you better?

It doesn’t have to be 108 days either, but just having that silly little Cosmic Checkbox will move you along further and faster than you can imagine. You just have to create the checkbox and then mark it off day by day.

As another incentive, I noticed the more prolific I was, the better the insights and drawings became. For example, on Day #78 or so, this page came out:

Originally it was just going to be the first few words of “You don’t need to see the full path…just the next step…”

And that would be it. But I trusted my intuition and kept going. The message started blending with exactly where I was in the twists and turns of the labyrinth too. It was magical. Totally in-flow and one of my favorite checkboxes earned that night. 

Now, I didn’t intend to publish my personal Cosmic Journal, but as I slowly shared a few entries with friends, they gushed about it and loved it. 

Then, very hesitantly, I put a couple out on Instagram and got a great response. And then I showed them to former Camp Maverick counselor Eric Lochtefeld at breakfast one day. He looked at them and could tell this lit me up. That’s all he cares about – investing in bliss. 

He said he would fund a limited-run published version, thereby ensuring I actually paid attention and made it a real book. I have to give a huge thank you to Eric for nudging this into creation.

I’ve never had a project like this or edited any type of book like this. I had no specific order to the pages when I wrote them for myself; it was just whatever showed up that night. 

I sent the original journal to get scanned and got back these little 2”x 2” squares for each page. My entire kitchen island was covered in these thumbnails as I figured out where they went. 

And I knew I was on the right track because I finished them at exactly 1:11 a.m. and same thing for the left-hand prompt pages – 1:11 a.m. Wow! Serious magic!

We published 888 copies of this special limited edition Cosmic Journal, available here until they’re gone: www.CosmicJournal.com.

Not all 108 entries made it in here, but you’ve got 101 in here, so if your Cosmic Checkbox is doing one journal page entry, you have time to get your copy. 😉

The Cosmic Journal can be read from beginning to end all the way through, or an even more powerful way is to use it like an oracle. Simply hold your question or intention in mind then flip to a page at “random” to see the perfect message awaiting you there from the Universe.

It’s almost uncanny how the signs, symbols, and synchronicities line up. 

Even if you have tried journaling but stopped or have never done it, you’ll love the Cosmic Journal. It’s totally different because it’s like getting a direct download from the Universe.

I’ve started calling it “The galactic instruction manual you were missing when you were born to RE-remember your destiny.”

And this still isn’t the end of the story….

My friend Jeff Walker introduced me to the president of Hay House Publishing (the same people that publish Wayne Dyer), and after a quick breakfast meeting, he said he’s never seen anything quite like this. So I immediately got a book deal for the Cosmic Journal and an oracle deck. They’ve fast-tracked it for November of this year…and if you know much about traditional publishing, that’s super fast! 

The revised Hay House version will be out soon, and you can already pre-order it on Amazon, BN.com, or any other bookseller online. (Save your receipt because we’ll be doing special bonuses for pre-orders.) Also, I’d really love your voices/help getting this out more. 

We’ve had a lot of people buy multiple copies of the Cosmic Journal as gifts for their audience or their team. You can buy them in package sets on the site. Or if you are interested in more than 100, let us know as we can do something special or custom for you.

Give the “Cosmic Checkbox of Joy and Play” a try, and see how it goes. I’d love to hear what happens as a result of your experiment.

Filed Under: Creativity, Happiness, Public, Transformation

Redefining Second Chances (Maverick and mavericks in prison)

May 10, 2019 by Yanik Silver

Mavericks joined other Mavericks in jail last month.

I never thought I’d write that sentence, but it is completely true.

Maverick members teamed up with Jayson Gaignard and his MMT community for a totally unique Hustle 2.0 Impact experience with co-founder Cat Hoke.

Hustle 2.0 provides incarcerated people with the training and tools they need to transform their lives, make an impact, and hustle. Hustle 2.0’s comprehensive curriculum is co-authored by industry-leading content experts and incarcerated people, with relatable, evidence-informed courses that are directly relevant to incarcerated people’s success while doing time and after release. In fact, the previous program, Cat, co-created with Defy Ventures, has an astoundingly tiny, single-digit percentage going back into prison as compared to the standard 70–80% recidivism rate.

I didn’t really know what to expect but was ready and open for anything.

Our day started with a 5:30 a.m. departure from LA and a very strict dress code. Many volunteers even had to buy new clothes just because certain colors were absolute NOs for the prison based on the colors the incarcerated population wears, what guards wear, or just gang colors. We were headed to Kern Valley prison, a Level IV Maximum Security institution in Delano, CA.

After a thorough process of being led through doors and barbed wire fences, we were greeted with a tunnel of joy. All the inmates who are part of the program were high-fiving and whooping it up as we ran through the entrance. And then we met the mavericks! That’s right!

To me, language is so important. Your words create your world, and Hustle 2.0 calls participants “Mavericks.” So Mavericks and Mavericks together in prison!

(Note: To make it clearer, in this article, I’ll use capital ‘M’ Maverick for members and lowercase ‘m’ for mavericks in the Hustle 2.0 program.)

Part of the mentoring and connection process is learning about each other. All of the volunteers had a quick moment to share their biggest business brags after a bit of dancing to the front of the room. Cat and Hustle 2.0 are definitely after our own heart when it comes to bringing fun and joy into an area that has the potential for a lot of emotional pain.

Before I went, several people asked me why I’d want to help murderers and violent criminals. My answer was, “If they are getting out anyway, I want to equip them with the empathy, tools, and thinking to ensure they don’t do it again.” There’s an inside part to this about feeling whole, seen, and loved, and there’s the practical part of having an economic opportunity.

That’s why two weeks before the event at Traffic & Conversion, a few Mavericks broke away to spend a few hours doing an exploratory brainstorm about developing an “Evolved Economic Empowerment Business-in-a-Box” idea for these returning citizens. Maverick #154 Damien Zamora, Maverick #304 Chris Koomey, Maverick #269 Tom Shieh, and Maverick #61 Mike Cline were in that room, along with a few more colleagues and our new Community Catalyst, Chris Hay. (Part of Chris’s role is working on accelerating impact projects and the ripple effect we can have.)

We made some progress, and there’s more to come. Certainly now, after experiencing an even deeper connection, I have an even better understanding of the situation.

And that deep connection came with one-on-one conversations and mentoring with Mavericks. Volunteers were seated in a circle around the gym, while Mavericks were on the inside. We did a few sequences of speed networking and mentoring sessions. After each session, you exchange words of appreciation on your “Sweet Sheet,” and at the end, you pick individuals to truly “see.”

These words of affirmation and acknowledgment make all the difference to people no matter what level they are at in life. (Many Campers tell us they hang on to their “Happy Camper” notes for years. I do too!)

I heard quite a few stories that would break your heart. One of the mavericks I really connected with was “Jumping James.” Each of us put an adjective using the first letter of our first name on our name badge. Mine was “Yoda’cious Yanik.” So many people have referred to me as a Yoda so I’m embracing it, but it’s not an adjective, so yoda’cious I guess is my made up one.

James looked me directly in the eye and starting telling me his story and his dream. When he was finished, I saw a book he had brought with him – 177 Mental Toughness Secrets of the World Class by Steve Siebold. I recognized it because I have it on my bookshelf too but haven’t looked at in years. I opened it up, and James had underlined and devoured the book. And then we got to talking about other habits, and he told me he meditated each day. Wow! I had to look past the tattoo around his eye, but looking directly into his eyes, he had the spark – that light of being able to do something great if given the chance.

Part of the speed mentoring was each maverick sharing their business idea with you and then getting some quick advice from the volunteers. Then, at the end of the three rounds, you had one ticket to give to someone who you thought you’d invest in. By that time, James wasn’t in my area of the circle anymore, so I didn’t hear his pitch. But I was really proud because he was one of four or five mavericks who got all three tickets from the volunteers. That means all three volunteers thought his idea would work.

James circled back after that, and we grabbed lunch together and a quick picture.

Step to the Line

One of the most emotional exercises Cat facilitates took place after lunch. I had done it with my friend Gio and his Archangels group, where I had met Cat, so I knew a little bit of what to expect. I don’t want to spoil the process for you with too many details, because I’m sure many of the Mavericks will go at some point for this impact experience. The exercise is called “Step to the Line,” and it’s designed to help you see the commonality of what we all have. If a statement read is true for you, you step up to the line. If not, you walk away from the line. You are paired off with one person directly in front of you. My partner was Jumping James again. We made sure to be together.

With each statement, you learned a bit more about everyone around you with statements of “I’ve had too much to drink and still drove” or “I’ve contemplated suicide,” etc. It was incredible how many people on the volunteer side actually stepped to the line for that statement. In fact, when we had a moment of one-on-one time with our partner, that was what got James to cry. He was deeply moved by how many incredible people had considered ending it all. (In fact, I think suicide and depression are two of the hidden secrets too many entrepreneurs keep private and it’s something I’d like to do more impact work around.)

One statement was asking if you have fully and completely forgiven yourself for mistakes of the past. James and I both stepped OFF the line for that. Part of the program is helping to bring forgiveness because otherwise, that non-forgiveness shows back up in violence, anger, and revenge. James and I shared a deep, deep connection because of what happened there, and then I got a little tinge of “oh, oh!”

He told me he is coming out in five months.

I thought, “Am I for real, or do I just want to feel good in here and then ‘they’ stay where they are?”

But this is a guy I’d bet on – reading all the time, underlining, taking notes, meditating, etc. I told him later, before we left, “I believe in you.” And I do. But it was a real sobering moment to be aware of that feeling, and that also plays into what are other opportunities for people with criminal records, those who look “dangerous.”

After this experience, I have an even deeper sense that there needs to be more done with the prison system. Is it for punishment or rehabilitation? All the incentives of the prison system are set up to be a highly profitable mega business without truly delivering the value our society needs right now. I’m proud to have Mavericks and mavericks unite to help co-create new solutions to this pressing issue.

If you’re a successful entrepreneur and want to get involved in more solutions for making a greater impact check out the collective of Maverick1000.com

 

Filed Under: Adventure & Experiences, Impact, Public, Transformation

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