Evolved Enterprise Archives

New Rules. New Language. New Story.

February 22, 2021 by Amy Basingstoke

“If you want to win the revolution – them must win it with RASTA. You cannot win other way. Because if you win other way, you gonna fight again. When you RASTA win – no more war!” – Bob Marley, Rastaman chant

This concept Bob Marley is talking about has been coming to me so much lately.

Think about it.

There is so much “fighting” against something…

And this only leads to pushing back.

Again and again and again….cycles of fighting and revenge….reaction and escalation.

You see this everywhere right now and the 2020 election in the U.S. was a huge showcase.

But what if we moved beyond the polarity of right and wrong to a third, more elevated way?

What if there was a better game (for business, education, finance, health, etc.) that attracted the players to utilize collaboration, cooperation and shared gifts in their highest expression?

And what if that truly felt like PLAY?

With a better choice, the old structures simple topple because what came before is no longer the best option.

What has been coming to me is this:

New Rules
New Language
New Story

New Rules

Let’s create new rules for the “game” to reward what we want to see in the world.

I recently saw a video shared by one of our Maverick Book Club selection author’s, Arlan Hamilton, an incredible VC of BackStage Capital, who is funding underrepresented founders.

She shared a video that showed how people behaved in a social experiment playing monopoly when one was arbitrary given more money and the ability to 2x their rolls. The behavior became more aggressive and over the top. You can see a 2-minute explanation here.

Some of us would extrapolate this to mean those with greater wealth will act this way to the detriment of collective society. That’s one conclusion however I think it’s due to the “rules.”

The rules of Monopoly are to bankrupt the other players.

We’ve been taught to win someone else has to lose instead of another way where everyone can win instead of this…

The new rules for the 21^st century are around collaboration, connection, co-creation and community. You can only WIN when others do as well.

I started calling these ideas “Evil Schemes for Global Good.”

And one of my favorite questions to ask is, “Who has even more to gain than I do by this working?”

My friends from Israel have created something called the Fresh Biz Game (FreshBizGame.com) where you win by unlocking collaboration and creativity. And it’s working – they have hundreds of facilitators running workshops and playing games with companies and leaders all across the globe.

Somehow we’ve been led to believe we are in a zero-sum game and that’s simply not true. Look at the radical abundance of nature. The common notion of “survival of the fittest” is inaccurately thrust upon us and that’s not how nature operates.

What if we create new rules like this:

New Language

Your words are the magic spell that build stories that either serve you or muffle your dreams. What words are you speaking forth into the world at this moment?

Listen carefully to those around you.

What do you hear?

Our language determines what we believe is possible or impossible. Our words truly create worlds.

We can create our own new language in order to more fully represent what we want to see in the world. I started as a copywriter so words have immense power and “new language” can take something known and adding a new context.

If you notice in Rule #1 from above I wrote “PLAY(fully).”

What does that even mean?

We know what play means but playfully means fully expressing who you are in the most playful way. It’s about playing but playing full out! Fully is in parenthesis for a specific reason.

Playing full out and not being smaller for whatever reason. Utilizing your fullest and most unique expression or another bit of language I really like is…

Effortless effort!

Seems odd, right? In yoga you can find this beautiful mix sometimes in a pose of just pushing your edges but not overdoing it.

As you play fully, you’ll start to develop a sense of when to push and when to just allow.

There’s a dance of action and surrendering. Of doing and being.

By putting your full heart and 100 percent effort into something, you actually win.

Putting in the work er….play! (if it’s from a true place of purpose) is itself your reward. It’s only the attachment to results that creates disappointment, frustration, depression, etc.

What I’m taking about is not making work “playful”…but doing what feels like play!

Check in with your internal energy. When do you feel drained and when do you feel like you could keep going and going even without food?

For me, I absolutely love collaborating & co-creating new ideas, concepts, business models, communities, etc. that have unique facets of impact layered into them. And part of that is coming up with “Purposeful play” that creates more of this for everyone around, especially if they have the leverage to really create tremendous ripples. That’s fun for me! As I call it, “Catalyzing the catalysts!” That’s completely joyful and feels like play.

Then from my playing fully, the inevitable byproducts are purpose(fully) and profit(fully).

How?

Well if you noticed mine is tied into the impact piece. Just brainstorming new ideas is not as exciting as actually overlaying the impact elements in unique ways that also enhance the marketing, story, collaboration opportunities, etc.

That’s frickin fun!

(Note: If your company is 7, 8 or 9-figures – this is the kind of work we do with Maverick Visionaries. You can reach out at Maverick1000.com to inquire more.)

Our purpose is linked to everything up to this point which has brought you right here with the exact right set of circumstance, experiences, learnings, relationships, “successes,” and “failures,” etc. to play(fully).

And then the final piece is Profit(fully) with…

Infinite Dollars

Imagine, on the day you were born, the Universe set up an unlimited bank account drawn on Infinite dollars paid to you for rendering your unique contribution to the evolutionary game…your ONE thing (ie. the ONE thing that felt like play!)

Infinite dollars are more valuable than any kind of contrived monetary unit like U.S. dollars, Euros or even bitcoin. These are your fullest rewards for completing your “Cosmic assignment” aligned purpose(fully) with your why.

This is all connected to the idea of business being the greatest lever to make a difference in the world with…

Evolved Enterprise

Another new language example is the term “Evolved Enterprise” – it combines two known concepts into something that has a higher aspect. It’s also the name of my book showing how the concept of an Evolved Enterprise® is about the greater impact companies can create which unlocks greater profits and more joy and fulfillment for everyone.

It’s about moving from a transactional company to transformational to even transcending business as usual. (See more at EvolvedEnterprise.com or get the book from your favorite bookseller.)

Another one of my favorite new language words I’ve been using for quite some time is, “RE-remember.”

And what about “old” words and language?

Maverick member, Derek Coburn, recently had spiritual teacher, Rob Bell, on for a cadre event and he shared about the origin of the word, “Apocalypse.” The common definition has something frightening for us but really it is from the Greek to “uncover, disclose or reveal.” This is exactly the part of the story we are in right now.

But you won’t know that unless you know our place in the bigger story…

“New” Story:

The new Cosmic story takes place in three acts:

I: Unity
II: Separation
III: Return home

I say “new” in quotes because this is the most ancient story we can (RE)remember. Our place in the coming ascending age or this approximate 26,000 Great Year cycle.

Many ancient civilizations predicted great periods of darkness followed by light. There are different ages of our world, and it moves more in a cycle than just a straight line. Just like day and night is a 24-hour period and the seasons repeat after one solar year, there are even greater cycles within cycles.

Science has labeled the wobble of the earth as precession over a period of roughly 25,000+ years; however, what if this was known much earlier and there was a different reason for this happening? What if this was associated with our consciousness as a people?

The Mayans were one of the greatest time-keeping civilizations, and they had 13 different calendars they tracked, with one of the longest being a 5,128-year cycle.

Why the heck would they be interested in 5,000-year cycles? When you multiply that number by five, you get 25,640—pretty much in line with precession and this Great Year.

What if instead of history only being linear and a continual evolution, there was a circular aspect? We are going to discover humanity is older than the official story.

The ancients also focused on certain spots on our planet as sacred places. Why were incredible monuments built in stone? What was the message that would stand for generations? Many of the mysteries of these locations will be uncovered again and reactivated in a ceremony.

Recognizing THE bigger cosmic story is also part of recognizing YOUR part to play in this collective story emerging. This decade is discovering your role to play in the greatest shift of consciousness our world has seen. And then your process of awakening wakes others up to their part. I like to even think of it as a game of Cosmic “Hide and Seek.”

This is also perfect timing to share (or be reminded of) the prophecy of the Eagle and the Condor.

You can read more of it here on Pachamama Alliance’s blog:
https://blog.pachamama.org/the-eagle-and-the-condor-prophecy

I’ll quote from here:
“The path of the Condor is the path of heart, of intuition, and of the feminine. The path of the Eagle is the path of the mind, of the industrial, and of the masculine.”

The prophecy says when the Eagle and the Condor come together to fly in the same sky, this will bring in a new level of consciousness for humanity.

And as we head more and more into the most transformative 2020s decade, this is the moment for you to bring forth the story you want to write. We can stop being only “actors” in our roles and become the writers (and producers) of our own mythic story.

Here let me start it for you…

“Once upon a time….”

Download this as PDF so you can share:

20 Predictions for the Transformative 2020s (time stamp: 1/20/2020)

January 20, 2020 by Yanik Silver

Can you feel it?

We are on the verge of a new age. Everything is accelerating faster and faster, and nearly every system is ready to be rebuilt to truly serve our world.

We stand at the threshold of a great potential…

This coming decade will see more exponential growth, accelerated change and transformation than we have witnessed over the last 50—or maybe even 100—years (or more). And the good news is we actually get to consciously co-create our next stage.

The year 2020 is truly a landmark year. Just as 20/20 equals perfect vision, these enlightening predictions are a preview of what is on the horizon and what will happen in tandem with an increased awakening of consciousness.

This growing consciousness then becomes the true bedrock for all our decisions, actions, thoughts, and intentions, impacting everything spanning our communities, culture, commerce, and even a greater cosmic story, all unfolding here this decade…

Download this special report below.

Conspicuous (Conscious) Consumption and Socially (Good) Signaling

March 22, 2019 by Yanik Silver

Let’s face it. Social media has become a beast. It’s difficult to get away from what everyone is doing, eating, or thinking about or where they are traveling. Social media is the spot where many people want to “show off” what’s going on in their lives and look cool.

If I’m an ultra luxury buyer, I might flaunt something like this sitting in my private jet (per “Rich Kids on Instagram“):

But you can use this built-in behavior of “conspicuous consumption” to your advantage as an Evolved Enterprise.

This is something new I’ve been thinking about…

Inside the book, I mention artifacts that your customers/members want to share. I highlighted the charity, Falling Whistles and the social enterprise, Giving Keys as two examples that practically force people to ask about what the item is hanging around their neck.

I want to show you a few more and get you thinking….

As you know, our key focus last year was Global Goal #14: Life Underwater. So after understanding more about the issue and its importance, I want to continue making a greater difference. One of my favorite examples of a company really pushing their impact is Addidas, working together with social agency Parley. As they say on the site, “We are working with Parley to keep plastic from entering our oceans and transform it into high-performance sportswear.”

Since an early prototype, they’ve really gone all-in, and it’s working. CNBC reported Adidas sold 1 million shoes made out of ocean plastic in 2017. Each pair of shoes has approximately 11 plastic bottles.

And I think there’s something big here that may or may not be their intentional strategy. Take a look at my shoes I bought:

They have lots of different models and versions now – but I picked ones that are bright blue/aqua like the ocean to “signal” what these are and what they are made of.

Signaling is a biological theory of how certain types of animals signal their status as a worthy mate or to establish their spot in the pecking order. On social media, signaling is what we show the world. It implies WHO we are, the identity tied to our behavior, and also our buying choices.

But we can turn this in our favor for a greater impact with…

Conspicuous (Conscious) Consumption and Socially (Good) Signaling

I’ve now shared with multiple people about my shoes being made of reclaimed ocean plastic because a) It spreads this idea, and b) frankly, it makes me into someone with a stronger identity of caring for the ocean.

This is the same for your customer. Some people might think the shoes are ugly, and that’s a good thing. Really it is. I’d say more accurate is that they are conspicuous…hence our conspicuous (conscious) consumption. I also call these “conversation crutches.” I’ve told the story before of the cufflinks Virgin Galactic has sent to their future astronauts. It was brilliant because if I go to a black-tie event, I’ll probably wear them, and invariably I’ll have someone ask me what they are. Then I can share my love for space and Virgin Galactic in an organic way. Otherwise, I look like a complete jackass if I sit down and just start spouting off about how I’m going to space and how cool I am.

You can build this conversation factor into your product. For instance, one of the shirts I often wear is from the non-profit Not for Sale. The lettering is big and practically forces conversations about their work to stop sex trafficking. Actually, they have a really unique model of creating empowering businesses to develop economic opportunity in the headwaters of the Amazon, where they work.

The more distinctive, the better if you want those (socially good) signaling behaviors to be stronger. For example, there are now quite a few sunglass makers working with recycled and upcycled material. https://www.uniguide.com/recycled-sunglasses-eco-friendly-brands/ I really like the ones that have the most distinctive look and feel to them, so again, they force the conversation about the impact, like these from Norton Point.

Note: For a long time, they were sold out, so it seems this version was the most popular.

Another way to do this is by creating subtle distinctions like BMW did with their electric i3 car:

So the question to brainstorm is this:

“What can I do to make my product or service distinctive enough that my customers/members have to talk about the impact and enhance their own identity as someone who is part of the solution?”

Let The Seeds You Are Planting Grow…

December 24, 2016 by Yanik Silver

That’s part of my journal entry from a few years back when I drew this picture. A little further down the page I wrote:

“Allow the seeds to grow – you cannot constantly pull up the roots and expect a mighty oak to thrive.”

Seems fitting as we approach the holidays and the end of the year…

It’s natural to take stock of what you’ve accomplished this year and what’s next.

My friend and ultra successful entrepreneur, Rick Sapio shared with me his own personal process. (Side note: Rick has founded more than 20 companies and personally spent time with 14 different billionaires. We bonded over a shared experience of getting “kicked off” Necker island our first year. Funny story that you can find in a very old blog post here.)

Rick’s end-of-year process is really powerful and I immediately sent it to my whole team after trying it myself. Download it here. It’s part of a unique strategic program for entrepreneurs called Business Finishing School.

My wife, Missy, and I spent the morning of the Winter Solstice reflecting on 2016 and sharing intentions for 2017. We’ve never done that and it really brought us closer together.

Doing this work brought out some interesting insights including my answer to the question that asked, “What else do you need to do or say to be complete with 2016?”

My answer, “Blog post about “waking up” with drawings.”

Huh?

I didn’t really understand what that meant until yesterday…

A little back-story is in order.

I took the afternoon off to play tourist in DC. My first stop was the Air & Space Museum. I love seeing Spaceship One on display there. This was the ship that won the $10 million dollar X-prize for a spaceship to go up into space twice in one week. This was the technology licensed to become Virgin Galactic so it has a special place in my heart.

Next, I walked down the road to the Botanical gardens to soak in some tropical air. After that I took a detour to the U.S. Capitol building. I had never actually toured there even though I live so close. Luckily I got into the very last group allowed in. I’ve really, really wanted to check out just one feature inside. Underneath the dome of the Capitol is a fresco painting entitled “The Apotheosis of George Washington”.

It’s epic.

Just standing there and taking in this beautiful piece of symbolic art is so powerful.

The guide gave me the official story about the painting but I think there is quite a bit more there from research I’ve seen. Anyway after leaving the Capitol I still had a little time before I was meeting my brother for a Caps game that night, so I looked for a spot to meditate and journal. (Yes, it might sound a little strange but I’ve committed to meditating 2x/day so that calls for some flexibility and sometimes being slightly out of my comfort zone.)

I found a little plot of grass beyond most of the tourists but where I could still see the top of the Capitol building with the statue of Columbia. I leaned up against a tree and after mediating realized I was actually under a White Oak tree.

Aha!

That little nudge prompted me to find this drawing in a previous journal and here we are…

When I found that page from several years back, I read through the entry and realized it was perfect for this time of year:

I’ll type it out here in case you can’t read all of my writing:

“Allow the seeds to grow – you cannot constantly pull up the roots and expect a mighty oak to thrive.

My seeds have been planted, watered and nourished. It’s now a time to allow them to continue blossoming.

Evolved Enterprise as an overlay across what we’re doing is a bloom that has significant potential. It’s the framework for how I catalyze and co-create a meaningful difference & change the way business is played.

Allowing joy, my full heart and full business mind to converge together.

Taking everything that works in marketing and psychology and multiplying by the impact potential without losing the FUN. That playfulness is my barometer for where I’m on track. You could be solving the world’s problems in a totally serious mood – or laughing like the Dalai Lama. I prefer laughter and a sense of a divine inner child. Creating new ideas that have a deeper soul & evolved enterprise essence is fun! All the pieces of the EcoVerse coming together should be and can be incredibly fun…on the journey & as it happens.”

Then here’s text that I wrote with my left hand. (Using your non-dominant hand helps open up another part of your brain.)

“Let the seeds you are planting grow! You are in a place of divine timing and intersection. You’ve already done the ‘work’, in your journal, in your mind, your relationship network, etc. The pins are stacked. Allow yourself to ask for and receive your full abundance of joy, creation and fulfillment.”

Okay But I Still Wasn’t Complete…YetReviewing my answer again of what I needed to be complete with 2016. I didn’t think that one journal entry was quite enough.

I found another more recent one that seemed to really speak to “waking up” — plus it had more drawings.

This one is more personal so I definitely felt a bit uneasy to share it.

However I decided that if I can help empower someone else or nudge them in some way, it’s worth it. And the bigger reason is I cannot shake this deep knowing of a seismic shift happening. I’ve felt it growing stronger as I’ve released Evolved Enterprise but even well before that.

See if this resonates with you:

Here’s the entry typed out:

“As I fully aligned my head (business side & creative side), my heart (impact), my voice (right speech), grounded foundation, gut, fun/lighthearted happy child and higher purpose = everything IS in alignment.

Head, heart higher purpose (and happy inner child) is good shorthand but it is so much more. And aligning your physical body, emotional body, mental body and spiritus body.

The chakras are a very good explanation of the subtle energy that falls into alignment for fully expressing our blueprinted destiny + dharma + truth. A state of grace [MC Yogi song “Grace” was actually playing at this moment]

And they really are subtle energies. The intuitions, the impulses of inspiration, enthusiasm, joy, insight & truth. When I shared my appreciation for the 2020 EcoVerse it was free flowing alignment of my higher purpose being fulfilled by the framework of the EcoVerse. I cried as I received the same MEN energy download on my 43rd birthday. Putting my full effortless effort – embrace my destiny of destiny of fulfilling this role to midwife and empower global visionaries to co-create the shift of the ages (Silver age). Not in an ego way but simply a blueprinted knowing in great service with immense byproducts I cannot even begin to imagine yet…”

[Written with my left hand (I call it my integrated hand)]

“Who are you to play smaller? Who does that serve? Not you, not the world. It’s a false humble. Your JOY is in full service…”

This last part was really huge for me. I wrote this out on my 43rd birthday with my left hand and it really stuck with me. It made it back into my journal again to remind me of this poignant message.

I pretty much always experience something profound writing with my non-dominant hand. I learned this technique from Bill Donius, author of Thought Revolution, when he shared the process with Maverick members. (Note: I have an entire process for journaling for entrepreneurs that I cover inside the Evolved Business Blueprint. It’s one of the modules for getting deep into the answers of a business that delivers your most meaningful work and creates an extraordinary profit in the process.)

Growth * Impact * JoyWe just got back from the Big Island of Hawaii for the Maverick Summit with the theme of “Legendary Legacy”.

Legendary Legacy is about stepping into your true voice. To connect your head (business smarts), with your heart and your higher purpose (without forgetting about the happy inner child too) 😉

The same thing that got you where you are now won’t necessarily get you to the next destination on your journey. The only way to grow is to continually express your deepest essence of your greatest gifts.

That’s why we’ve actually updated the 3 circles I always talk about. Here’s the original illustration that started so much of this journey a few years back:

Tada! The tree keeps showing up…

The dollar sign is replaced with the TREE symbol because at the core of everything we do is truly about growing yourself AND your business. The dollar sign was simply too limiting and one-sided. (Though one of our members did remind me money does grow on trees so we got you covered there too!) This is the DNA for everything we do and at the center of the marketplace of impactful entrepreneurs served.

At the Summit I also shared the BIG picture of how the pieces of the EcoVerse all tie together. Something I’ve been thinking about, journaling on and working through for a long time. (One of the topics I was talking about in the last journal entry.)

You can see the full 2020 Vision document here.

(I’ll be holding a special presentation at the beginning of the year to help you create your own Vision document and what it entails. Look out for those details.)

2017 ThemeNow as you go through the Reflection and intention exercise prompts from the worksheet you’ll end with a few words or phrases as your theme for this next year. One of mine is: “Seeds Blooming”…

Hmm…seems pretty perfect with this drawing and journal entry. And if you read the 2020 EcoVerse Vision you see the symbolism of seeds, soils, suns and blooms are pretty prominent.

Let me know what your theme is in the comments. And leave a note about what you think about these journal entries and going behind the curtain with me.

If you like it, please share this with someone that could benefit from this for the coming year ahead.

Why Shark Tank’s ‘Mr. Wonderful’ is woefully wrong

November 21, 2015 by Yanik Silver

I get it.

Kevin O’ Leary AKA “Mr. Wonderful” has his shtick.

He’s got great sound bites and plays a somewhat ‘mean’ character on TV. But this time he is flat out wrong…

Kevin was presenting at Inc. magazine’s Iconic event in DC last week, and I’m always interested in hearing from business successes. He had a lot of smart things to say and I wanted to get some distinctions on royalties and percentages.

I hopped out of my seat to ask him that question, but as I was in line for the mic, I had to do a double take. Kevin was spouting off that business and giving do not mix to maximize profits.

Nor do friendships in his world.

He actually told the story of his first company and how he sat down his best friend to tell him he’d make him ‘rich as piss’, but that he couldn’t show up the next day because the company had outgrown his skills. Kevin did make his friend very wealthy,but they haven’t spoken for 20-some years.

Mr. Wonderful even said he would fire his mother if he needed to!

Kevin believes business has only one responsibility and that is to the shareholders to maximize the returns.

Is that really true?

What he totally missed out on is the possibility (and growing consensus) that making a difference and making money are NOT mutually exclusive. In fact, I would claim it’s just the opposite. Business can become one of the biggest levers for good—while actually being good for business.

And I’m not alone…

Bert Jacobs, co-founder of Life is Good actually opened up the event talking about the 4-letter word in business…‘LOVE’.

That’s how he’s built his company into a $100MM+ powerhouse by giving at least 10% of their profits to support their foundation. He predicted, “Integrating a social impact is the future of capitalism.” I would agree.

And then I was really pleased to hear Kenneth Cole come on about an hour after Kevin with a whole host of notes about why “Mr. Wonderful” was wrong, too. One of my favorite quotes from Kenneth was, “All businesses need a greater purpose that connects in a way bigger than just a transaction. Stakeholders are more important than shareholders.”

But let’s put some facts behind these assertions too…

• Fact: In the exceptional book Firms of Endearment, the authors show how firms that explicitly take a stakeholder-centric approach returned 1,025 percent over a 10-year period, compared to 122 percent for the S&P 500 during the same period.

•   Fact: Data from a recent Cone Communications study showed –
o   80% would be willing to buy a product from an unknown brand if it had strong social and environmental commitment.
o   62% would choose to work for a socially responsible company, even if the salary would be less than at other companies.
(Source)

•   Fact: New research from Nielsen shows data that’s also in-line with these findings across the globe –
o   67% prefer to work for socially responsible companies.
o   54% of global consumers (in 58 different countries) are willing to pay more for goods and services from companies    that make a difference. (Source)

And here are more real-world examples…

• 11X Valuation and turnover reduced from 100% to 18%

My buddy, John Ratliff, founded Appletree Answers in 1995 from his two-bedroom apartment and grew it through a number of acquisitions to 24 locations and 650 employees before selling it in 2012. I’ve never seen anyone at the ground level so passionate about making the lives of his employees better and living/breathing the culture.

It showed up in the company’s growth and in a reduction of employee turnover from the average of 100% to just 18% between 2008 and 2012 by using a key initiative called “Dream On.” Think of this as Make-A-Wish but for employees. And this translated into getting 11x what most other companies in this industry receive as a valuation.

• 15% Conversion increase on shopping cart

My friends, Josh Bezoni and Joel Marion, sell supplements and meal replacement products. Their company, BioTrust, added an optional donation to a charity on their shopping cart page and that increased their shopping cart conversions by 15%. They’ve now donated over $1,000,000 to their chosen cause all because of a simple impact element added at the point of purchase.

• 10% Conversion increase from website

I’ve got some more empirical proof that you make more when you give more. One of my colleagues launched a new Forex trading course, and he decided to split test a certificate showing the causes they give to on his sales page. They tested with the certificate and without. Having the page with the certificate raised the conversion by 10%. Now, this was a $2,000 product, and the 10% bump helped them write a $40,000.00 check to charity. Very exciting because that ten percent bump also represented tens of thousands in additional sales that wouldn’t have happened without this tie-in.

So, Mr. Wonderful, it seems you do have it wrong. All of this “stuff” is not an expense but actually drives bottom line. Therefore if you do not have an authentic and genuine core impact with what you’re doing in business you’re not maximizing revenue.

I call this an Evolved Enterprise™ and this concept is garnering significant accolades across the business sector.

Here’s what Tony Hsieh, CEO of Zappos, said about the new book:

“There’s a transformative shift in business, and what worked before is no longer an option. It’s time for evolved entrepreneurs, visionary creators, and change makers to rewrite the rules of business for the 21st century.”

When you finally align the true soul of your business with more impact, meaning and happiness — you’ll inevitably create greater profits.

I’m giving away 10,000 copies of the Evolved Enterprise book at my cost to plant the seeds of the new coming shift that can truly change the way business is played. Let me know what you think here or after you pick up the book…

New Rules

New Language

Infinite Dollars

“New” Story:

Conspicuous (Conscious) Consumption and Socially (Good) Signaling

Change The Way Business Is Played

Tony Hsieh

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